ICP = Ideal Customer Profile.

Every business has one.

Usually, creating your ICP boils down to answering a specific set of questions.

Answering these questions will help you form your ICP:

1. What is their industry or niche?
2. What is their job title or role within the organization?
3. What are their primary responsibilities and pain points in their job?
4. What are their goals and objectives for their work?
5. What is their company size and structure?
6. What is their company culture and values?
7. What is their level of technical expertise?
8. What are their preferred communication channels?
9. What are their typical buying behaviors?
10. What are their budget constraints or purchasing processes?
11. What are their long-term business goals and plans?
12. What are their challenges and obstacles to achieving their goals?