Are you selling a vitamin or a painkiller?

Common question, but a great one after all.

Your SaaS should be built & presented in a form of a painkiller, not a vitamin.

People turn to painkillers when they need their problems SOLVED. NOW.

People turn to vitamins when they feel like it.

They know they probably should, but it’s not that urgent.

You want to create a level of urgency.

Understanding if your problem has a customer

You’ve defined your problem.

You’ve defined your ideal customer.

Now you should see if they fit in together.