The Mom Test is a book published by Rob Fitzpatrick that dives deep into a specific topic:

How to talk to customers & learn if your business is a good idea when everyone is lying to you.

The core idea is that you will always think you have the next $1B idea if you ask your mom.

She will always be your #1 supporter.

That’s why you need to be smart & ask the right questions so that if your idea SUCKS, your mom will confirm it.

So how do you achieve this?

Main thing that Rob talks about in his book is that you should never, ever pitch your idea directly.

You always want to talk with your potential customers & see if they are facing a problem you’re trying to solve, as well as how urgent it is for them to be solved.

You want to get the most unbiased feedback possible.

You want your customers not to feel like they are being researched, rather to feel like you’re having a casual chat at the bar.