All of the previous steps have led you to this point.

You understand what problem you are trying to solve.

You have your ICP.

You have your market research document.

You have your competitors listed.

You’ve conducted The Mom Test.

You’ve iterated through 3 important phases of The Lean Startup.

You’ve chosen between B2B & B2C SaaS.

You’ve avoided blue ocean ideas & vanity metrics.

You have your MVP in place.

It’s time to acquire initial customers.

Well, I might disappoint you by saying this, but so far you should have already acquired an initial list of potential users.

Now you can understand the power of time delegation.

By allocating your time to market your product prior to the official release, you acquire the initial customer base to which you can now send the live MVP once it is finished & quickly gather feedback.